1) SEO (Search Engine Optimization) – Did you know that every blog post creates a new web page on your website? Websites with more web pages rank higher those with just a few key pages. Why? Google places higher authority on websites that have lots of pages. You want your website to be ranked higher than your competition in search results when users search for businesses similar to yours in your market.
2) Static vs. Dynamic – Your blog is your key area on your website that changes your site from a static online company brochure, to a living, breathing dynamic website. Most people won’t return to a website if there is nothing there to compel them to come back. Give your customers a reason to keep coming back by creating valuable and useful content that they can use.
3) Build Brand Loyalty – When you share valuable information and content via your blog, you are creating relationships with your customers. This builds trust and loyalty. Studies have shown that customers who have high trust and loyalty with your business will spend more money on your products and services and are less likely to shop with the competition.