This is an interesting article about a study released by Maddock Douglas that tracked the actual versus the perceived sustainability of more than 90 leading U.S. corporations. We’re not so sure about the comments made about Aveda, where the author states Aveda’s intentions are on performance and innovation first, and green second. We like to think that all of those objectives remain equal when Aveda develops new products. In any case, we thought this was an interesting read, and we hope you do too.
Click below to read the article:
A green makeover for personal care? on Environmental Expert
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