Reading Time: 1 minuteIf you think about it, in life there is no such thing as risk-free activities.   Nothing is really safe.  Helen Keller, author, speaker, and advocate for disabled persons once said, “Security is mostly a superstition. It does not exist in nature. Avoiding danger is no safer in the long run than outright exposure. Life […]

October 1, 2019

Reading Time: 3 minutesWe celebrate a lot of things at Maximum FX. We celebrate birthdays, anniversaries, skill certification milestones, when the salon hits a goal, five-star Google and Yelp reviews and the list goes on. We love to celebrate but it can get expensive real quick! If you’re not careful, it can become a real problem financially. Add […]

August 11, 2019

Reading Time: 4 minutesHow would you feel after coming back from a 21 day excursion to Europe only to find that upon returning, everything was business as usual? No backlogs, no bottlenecks, nothing. No emergencies or fires to put out. You would feel pretty good right? Would you believe me if I told you that it’s possible to […]

July 14, 2019

Reading Time: 2 minutesReally? No way! I’m shocked! All kidding aside, I don’t know any salon who hasn’t struggled with this one. It’s a constant battle that leadership has to manage. If they don’t, team members who are pulling their weight start to resent those that aren’t. The next thing you know your culture is quickly turning toxic. […]

July 1, 2019

Reading Time: 3 minutesI’m hearing this a lot lately and it’s a situation that can easily leave us salon owners feeling vulnerable and helpless. Why do employees leave? That is the million dollar question. I don’t think any of us really know the answer because the reason is different for every employee. It is like the client who […]

June 17, 2019

Reading Time: 1 minuteLosing a team member always hurts. Even the team members that aren’t the greatest leave a sting when they leave. It’s just part of being an entrepreneur. We spend so much time building a business that it’s hard not to take things personally when someone decides to move on. There’s a lot to learn when […]

June 2, 2019

Reading Time: 2 minutesBy Lisa Cochran, Owner, The Studio Salon + Studio R3 Let’s face it, as business owners we go through “storms” in business. As I write this, our friends in the great state of Texas are being hammered with Hurricane Harvey. Twelve years ago we were preparing for our own storm, Hurricane Katrina. We lost our […]

August 26, 2017

Reading Time: 2 minutesThey say the biggest challenge in business is communication, or lack thereof. I believe this to be true. How many times have you had a staff meeting where you announced a new policy, or a new system and within a week, the team is back to doing things the old way?  Does that sound familiar?  If […]

August 25, 2016

Reading Time: 2 minutesIf there’s one thing that I would have done sooner after opening a second location, it was this: Create a Human Resource position and fill it! Actually, if I’m being honest, once you start nipping at $1 million in revenues, you should consider creating a human resource position, regardless of how many locations you have. […]

July 2, 2016

Reading Time: 4 minutesRead this first!  You should only consider a second location if:  Your business is profitable. Strong operational systems are in place, marking clearly defined expectations, creating consistency and predictability in overall business outcomes. All salon stations and/or treatment rooms should be fully utilized and preferably the salon/spa should be on a split-shifting schedule. In microeconomics, there’s […]

June 6, 2016


Located in Austin, Texas.

Chris Murphy