Reading Time: 2 minutesThere’s a saying that goes something like this, “What you don’t know won’t hurt you.”    In most cases, this could be true but not always, especially in business.     When implementing change or guiding your company through a culture shift, you want your teams to know exactly what’s going on every step of […]

May 17, 2014

Reading Time: 4 minutesWritten By Guest Blogger: Jennifer Birch Since the invention of digital media, many dismissed the notion of gadgets and computers totally replacing paper. However, steps have been made forward to prove this prediction could actually come into fruition. The rising popularity of iPads and iPhones brought about a similar rise in app dependency. We are […]

March 24, 2014

Reading Time: 2 minutesI was first introduced to Livescribe Sky wifi smartpen when I attended Evernote Ambassador training in Redwood City, California in November.   It never occurred to me that something like the smartpen even existed!  Now, I can’t imagine living without one.  Below, I share three reasons why everyone could use a Livescribe smartpen. 1) You […]

February 17, 2013

Reading Time: 2 minutesOn November 8 and 9th, I had the privelege of visiting the Evernote Corp. headquarters (aka “The Mothership” as my fellow Organization Ambassador, Brandie Kajino calls it) for Ambassador training .  Many of you have asked, “What’s an Evernote Ambassador?”. Well, allow me to explain.  An Evernote Ambassador is a passionate Evernote user who is […]

November 13, 2012

Reading Time: 2 minutesLocation!  Location!  Location!  Since the beginning of time, we’ve heard these words from retailers, restaurants, salons and other brick and mortar businesses that attribute locale as part of their formula for success. The same is true for where you position various components of your website.  Believe it or not, there are different areas of your […]

October 11, 2012

Reading Time: 1 minuteIn a prior blog post, I shared a video that illustrated how to create a case using Highrise Contacts by 37Signals. In the video below, I’ll show you how to create a followup task to a case in Highrise Contacts when you have a customer challenge. Followup tasks ensure that actions needed to resolve a […]

September 11, 2012

Reading Time: 1 minuteHighrise was developed by 37Signals as a Customer Relationship Management (CRM) application.   CRM is  is a widely implemented strategy for managing a company’s interactions with customers, clients and sales prospects.   At Maximum FX, we use Highrise Contacts to help us handle any client complaints and challenges.   How many times have you had this happen: […]

September 6, 2012

Reading Time: 1 minuteDo you ever feel overwhelmed with the responsibility of managing your social media strategy?   When I network with business owners and the topic of inbound marketing comes up, we agree that finding time is the biggest problem when it comes to maintaining a consistent presence in the online community. Fortunately for all of us, […]

August 22, 2012

Reading Time: 3 minutesI’m still amazed at how many people still pay a bunch of money on business cards.   I’m even more amazed at how many people solely rely on them.   Without trying to be too snarky, I’m going to say it, “That’s so 2002.”   Seriously folks, in the age of digital media and smart […]

August 14, 2012

Reading Time: 2 minutesYou would be amazed at how many wedding parties pass through our doors.    Quite honestly, up until now, we were equally amazed at how we managed before our decision to deploy our new web-based planning and collaboration software created by the fine folks at    For us, it is not uncommon within our […]

August 12, 2012


Located in Austin, Texas.

Chris Murphy